We have a date circled on the calendar: Frutality will be at the CPOnet 2026 Convention, the major annual gathering of the procurement community in Spain. It is an event that brings together procurement directors and managers from large companies, exactly the setting where it makes the most sense to talk about how an everyday detail, fresh fruit, can improve a team’s wellbeing without complicating management.

In this article we explain what CPOnet is, when and where it takes place, why a procurement event is the ideal place to present our fruit delivery service for offices, and how it fits a more sustainable, healthier way of buying.

In short

• Frutality will attend the CPOnet 2026 Convention, the major procurement event in Madrid.
• It is a chance to get a close look at our fruit service for companies.
• Wellbeing and sustainability are now decision criteria in procurement departments.
• Fresh fruit is a simple, low-cost purchase with high impact on the team’s day to day.
• As a B Corp, we help companies move toward more responsible procurement.

What is CPOnet, and why is Frutality attending?

CPOnet is the leading community for procurement professionals and executives in Spain, and every year it holds its Annual Procurement Convention, one of the sector’s biggest events. It gathers more than 800 professionals, including procurement directors, office managers, sourcing leads, and suppliers, with talks, round tables, awards, and plenty of networking. You can see the program on the official CPOnet 2026 Convention site.

For Frutality it is the perfect stage, because we speak the same language as these profiles: an easy service to contract, transparent in cost, and with real impact on the team. If you manage procurement or wellbeing at your company and are looking for a hassle-free fruit for companies solution, we would love to say hello there.

Where and when: the event details

Here are the practical details so you do not miss our presence at CPOnet:

• Event: CPOnet 2026 Annual Procurement Convention
• Date: October 21, 2026
• Venue: Kinépolis Ciudad de la Imagen, Madrid
• This edition’s theme: Alcance 3.0 (Scope 3)

If you plan to attend, write to us and we will set up a moment to show you how our fruit delivery service for offices works.

Why a procurement event is the ideal place to talk about fruit for companies

For years, office fruit was seen as a minor expense or a perk. Today, procurement departments look at it differently: it is a wellbeing lever, a sustainability criterion, and a simple way to care for the team. That is why it makes complete sense to present it at a procurement forum.

A good fruit delivery service for offices solves what a procurement lead values most: a reliable supplier, clear costs, flexibility, and zero internal management. No one-off orders or trips to the market; the fruit arrives fresh, in season, and ready for the team.

What fresh fruit brings to a procurement department

These are the three fronts where a purchase as simple as fruit delivers more than it seems.

Controlled cost with no surprises

With Frutality you pay only for what you consume, with no lock-in. That makes it easier to budget and to size the service to the real team, something every procurement department appreciates.

Wellbeing that shows every day

Having fruit in the office is one of the most used and best perceived benefits. It helps the team get closer to the daily servings of fruits and vegetables recommended by the WHO in its healthy diet fact sheet, and it strengthens the employee value proposition.

Sustainability and local sourcing

We work with seasonal, locally sourced fruit, which cuts down on transport and fits the sustainable procurement policies that carry more and more weight in supplier decisions. It is an approach closely aligned with this CPOnet edition’s Alcance 3.0 theme, focused on indirect supply-chain (Scope 3) emissions, as the UN Global Compact highlights.

From procurement challenge to a fruit solution

Here is how each procurement priority translates into a concrete advantage of our service.

Procurement priority	Common challenge	How Frutality solves it
Cost	Unpredictable spending	Pay per consumption, no lock-in
Reliability	Suppliers that miss deliveries	Recurring delivery, always fresh fruit
Management	Internal time spent on orders	Turnkey service, zero management
Sustainability	Meeting supplier ESG criteria	Seasonal, local fruit and B Corp seal

Sustainable procurement: our commitment as a B Corp

Choosing responsible suppliers is now part of any procurement department’s job. At Frutality we are a B Corp, a certification that verifies high social and environmental standards in how we operate. For a buyer, that means adding a supplier who helps meet sustainability goals with no extra effort. You can learn about our commitment on our certifications and sustainability page.

See you at CPOnet 2026

If you are attending the CPOnet 2026 Convention and want to see how to bring fresh fruit for offices to your company the easy way, stop by and say hello. We will show you the service options, from fruit baskets for the office to weekly restocking tailored to your team, and answer any questions about cost and logistics. And if you work in Madrid, we can talk about our office fruit service in Madrid.

Frutality tip

Frequently asked questions

What is CPOnet?

It is the leading community for procurement professionals and executives in Spain, which holds its Annual Procurement Convention every year. It brings together procurement, sourcing, and supplier leaders to share sector trends and solutions.

When and where is the CPOnet 2026 Convention?

It takes place on October 21, 2026, at Kinépolis Ciudad de la Imagen in Madrid, with Alcance 3.0 (Scope 3) as the edition’s guiding theme.

Why is a fruit company attending a procurement event?

Because fresh fruit for offices is now a strategic purchase: it improves team wellbeing, fits sustainability criteria, and is easy to manage. CPOnet gathers exactly the profiles who make those decisions.

What are the advantages of Frutality’s fruit service for companies?

Seasonal, locally sourced fruit, pay per consumption with no lock-in, recurring delivery, and a turnkey service. On top of that, we are a B Corp, which adds value to sustainable procurement policies.

This October 1st, Frutality will be at the HR Innovation Summit 2026, the leading conference for HR professionals in Spain. We’re doing it together with our partner RRHH Digital, co-organiser of the event, with a very simple idea: bringing the wellbeing and energy we care for every day in offices to the very heart of the sector that is driving that care forward.

Throughout the day, four spots across the venue will feature Frutality’s fresh seasonal fruit stands, along with healthy snacks, so attendees can experience our offering first-hand.

In short

• Frutality is taking part in the HR Innovation Summit 2026, on October 1st at La Nave (Madrid).
• The event is co-organised by RRHH Digital, Frutality’s partner for this edition, together with AEDRH.
• Frutality will be present at four spots across the venue with fresh seasonal fruit stands.
• The initiative reinforces the brand’s commitment to team wellbeing, this time in front of thousands of HR professionals.

What is the HR Innovation Summit?

The HR Innovation Summit is the leading international conference for HR executives, business leaders and innovation experts. Co-organised by RRHH Digital and the Spanish Association of HR Directors (AEDRH), it brings together hundreds of professionals every year to discuss the trends reshaping talent management: AI applied to HR, employee experience, wellbeing, diversity and cultural transformation, among other topics.

The 2026 edition takes place on October 1st at La Nave (Madrid), a venue that has become one of the sector’s key meeting points in Spain.

Frutality, present alongside RRHH Digital

Frutality is taking part in this new edition of the conference alongside RRHH Digital, co-organiser of the event and the brand’s partner for this occasion. The company will set up four spots across the venue, where attendees can enjoy stands with fresh seasonal fruit and healthy snacks.

For us, being there makes a lot of sense: the people working every day to help teams perform better and feel better cared for are, precisely, the HR professionals gathering at this conference. Bringing them fresh fruit at the event itself is a way for them to experience first-hand what we later bring to their offices.

Why wellbeing is back at the centre of the HR agenda

Team wellbeing has stopped being an “extra” and become a real lever for attracting and retaining talent, and it’s one of the major themes running through the HR Innovation Summit agenda. Everyday gestures, such as having fresh fruit and healthy snacks available in the office, remain among the most valued actions by teams and among the easiest to implement.

It’s the same philosophy we’ve worked with at Frutality since day one: no minimum commitment, paying only for what’s consumed, and bringing seasonal, local fruit to offices across Spain.

The event

Detail	Information
Date	October 1, 2026
Venue	La Nave, Madrid
Organised by	RRHH Digital and AEDRH

Frutality tip

Frequently asked questions

When and where does the HR Innovation Summit 2026 take place?

The event takes place on October 1, 2026 at La Nave, Madrid.

Who organises the HR Innovation Summit?

It is co-organised by RRHH Digital and the Spanish Association of HR Directors (AEDRH).

Where will I find Frutality during the event?

Frutality will be present at four spots across the venue, with fresh seasonal fruit stands.