The business world is changing. And talent management is becoming a priority for leading companies in every sector. The trend toward change in the world of work continues unabated, to the point that what was once known as the Human Resources Department is now simply called People. Because people, each member of the team, are a company’s most valuable intangible asset, don’t you think?
Changes in the perception of talent
Until not long ago, the unwritten laws of big business set clear objectives regarding the obligations and rights of each party to the contract (employer-employee). Very few companies took into account all aspects related to quality of life in the office, flexible working hours, work-life balance policies, or continuing education, among other noteworthy aspects.
But that reality has changed in recent years thanks, among other things, to the possibility of working remotely, the entry into the world of work of a new generation with different priorities, and the growing need to provide new incentives to employees in a world where employment is no longer for life.
More competitive companies
New trends in talent management have gained momentum since the 1990s, when some companies realized that it takes employees around 24 months to reach their full potential and around 18 months to absorb the culture of the company they work for.
Therefore, retaining talent to form cohesive teams aligned with the corporate culture has become one of the most useful strategies for positioning elite and highly competitive companies.

Trends in talent management
In 2018, 41% of CEOs expected their company to change significantly over the next three years, according to a study by the consulting firm KPMG. In this context, talent management, through a clear employer branding strategy, is fundamental to any business agenda.
The well-known digital transformation must be accompanied by a true transformation in the internal culture of organizations. This ranges from recruiting marketing actions to offer the most attractive image possible to candidates to designing the best employee experience.
As we have already pointed out, it is important to bear in mind that the millennial generation is entering the world of work with new demands. They seek flexibility, added value, and to feel inspired by the company’s philosophy. These demands were unthinkable until recently in most companies, large or small.
Specific actions to become a top employer

Onboarding: Starting a new job is a crucial moment for both parties. Therefore, onboarding protocols for new employees (the process of welcoming and integrating them into the team) are clearly the first item on the list of actions to retain talent.
Gamification; Or group dynamics through play is one of the most creative areas where talent managers can develop their strategies.
Events; Focused on team building or team cohesion through challenges or group activities.
Performance management; A series of very useful tools for understanding the day-to-day work of the team in detail, through questionnaires where each team member can rate their colleagues.
Always having fresh fruit in the office; a trend that is gaining momentum and implies a corporate philosophy of caring for the well-being and quality of life of employees. As fruit experts, we can help you make a positive impact through our solutions for fruit consumption in your office or workplace. Without a doubt, it will be something that can help you retain talent in your company ;)
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